Artificial Intelligence (AI) for marketing | Smart Insights https://www.smartinsights.com/tag/artificial-intelligence-ai-for-marketing/ Digital Marketing > The Marketing Strategy Blog Mon, 28 Oct 2024 09:23:27 +0000 en-US hourly 1 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Mon, 28 Oct 2024 00:05:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 The best Generative AI tools for writing marketing plans and strategies? https://www.smartinsights.com/digital-marketing-strategy/the-best-generative-ai-tools-for-writing-marketing-plans-and-strategies/ Fri, 22 Mar 2024 10:42:34 +0000 https://www.smartinsights.com/?p=168462 From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other …..

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]]> 10 recommended AI copywriting tools for creating marketing content in 2024 https://www.smartinsights.com/digital-marketing-strategy/10-recommended-generative-ai-copywriting-tools-for-creating-marketing-content-in-2023/ Sun, 25 Feb 2024 09:51:27 +0000 https://www.smartinsights.com/?p=166174 What are the most popular free and paid marketing writing assistant tools using generative AI for creating content? 2023 was a rare year in marketing, where the latest martech innovations we discuss crossed over into the mainstream. Of course, this …..

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]]> 15 best prompts for using ChatGPT for digital marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/the-best-prompts-for-using-chatgpt-for-digital-marketing/ Fri, 23 Feb 2024 14:00:02 +0000 https://www.smartinsights.com/?p=165108 15 practical examples of GPT-3/GPT-4 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT,  I reviewed the quality of output and interactions of the GPT-3 …..

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]]> How can I use ChatGPT for marketing? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-can-i-use-chatgpt-for-marketing/ Fri, 16 Feb 2024 13:00:10 +0000 https://www.smartinsights.com/?p=164862 My example dialogues and use cases show the amazing opportunities for marketers from ChatGPT and other generative AI tools I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends …..

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]]> 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 14 Feb 2024 13:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 A briefing on the latest updates to ChatGPT relevant for marketing and business https://www.smartinsights.com/digital-marketing-strategy/a-briefing-on-the-latest-updates-to-chatgpt-relevant-for-marketing-and-business/ Sat, 10 Feb 2024 13:46:01 +0000 https://www.smartinsights.com/?p=165834 How do the latest updates to ChatGPT including GPT–4, AutoGPT, Plug-ins and ChatGPT Plus boost its potential for marketers? Since I originally wrote an article on Using ChatGPT for marketing just after ChatGPT launched, there has been a whirlwind of …..

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]]> Example – How to structure an AI for marketing governance policy https://www.smartinsights.com/managing-digital-marketing/ai-marketing-policy-example/ Tue, 16 Jan 2024 08:46:16 +0000 https://www.smartinsights.com/?p=167912 Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content …..

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]]> Trends in using AI for marketing: 2023-2024 https://www.smartinsights.com/digital-marketing-strategy/trends-in-using-ai-for-marketing-2023-2024/ Fri, 01 Dec 2023 07:46:44 +0000 https://www.smartinsights.com/?p=167074 What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments …..

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]]> How many businesses are using ChatGPT and AI for Marketing? https://www.smartinsights.com/digital-marketing-strategy/how-many-businesses-are-using-chatgpt-and-ai-for-marketing/ Thu, 14 Sep 2023 11:25:16 +0000 https://www.smartinsights.com/?p=167006 Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we …..

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