Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Given the future importance of digital marketing, many larger businesses have introduced Digital Transformation programmes to help manage these challenges.
We recommend starting by auditing your digital capability using one of our free templates.
To help support digital transformation for organizations we have created a series of visuals to score your approach and show colleagues and clients where you need to prioritize and improve:
1. Free download - Digital marketing capability templates
2. Free interactive tool - Capability assessment
3. Article - Benchmarking digital capabilities
4. Paid guide - Digital transformation 7 steps guide
5. Paid guide - Change management for transformation
We define Digital Transformation as:
A staged programme of business improvements to People, Process and Tools tools used for integrated digital marketing to maximize the business contribution of digital technology and media?
For more detail see our essential guide explaining What is a digital transformation strategy?
Recommended articles on digital transformation strategy:
These are the related techniques which we recommend as important for managing Digital transformation strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
The Digital Marketing Strategy And Planning toolkit contains:
The Digital Marketing Strategy And Planning toolkit contains:
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