Digital media legal compliance

Make sure your marketing complies with digital media laws to protect your brand and customers

Module purpose

Digital content and experiences published across diverse media, from mobile apps and websites to email to social media, are subject to many laws. It can be so easy to create a branded meme of a celebrity to ‘jump on the bandwagon’ of a viral trend, but did you know that you could be putting your brand at risk of legal repercussions?

As marketers or business owners, we need to be aware of and ensure we comply with the laws relating to digital marketing to avoid incurring fines and reputational brand damage.

How is the Learning Path structured?

Objectives
1a. Data protection and privacy law
1b. Understanding cookies
2. Disability and discrimination law
3. Brand and trademark protection
4. Intellectual property rights
5. Contract and distance-selling law
6. Online advertising law
Summary

Learning Objectives

Review the types of laws marketers must comply with when using digital marketing
Assess actions needed to reduce the risk of breaking the law.

Any Paid Membership is required

This module is in the Social Media Marketing Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here