Set up ad retargeting

Learn the principles and 7 best practices for ad retargeting

Module purpose

Ad retargeting should be an essential part of the marketing ‘armoury’. It’s particularly relevant to transactional businesses like retail, financial services, and travel brands – yet it’s not so widely used in other sectors.

In this module, we’ll see how it can be applied in any sector.

Module structure

Objectives
What is retargeting?
How does retargeting work?
Where can you deploy retargeting?
Why is retargeting important?
Best practices for retargeting
Test your understanding Summary

Learning objectives

Understand the principles of ad-retargeting
Review the ‘off-site’ options for where and when to use retargeting
Explain best practices for retargeting

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This module is in the Campaign Planning Learning Path

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