Smart Insights https://www.smartinsights.com/ Digital Marketing > The Marketing Strategy Blog Mon, 28 Oct 2024 09:23:27 +0000 en-US hourly 1 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Mon, 28 Oct 2024 00:05:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 Three digital marketing plan examples https://www.smartinsights.com/digital-marketing-strategy/three-digital-marketing-plan-examples/ Tue, 17 Sep 2024 09:50:09 +0000 https://www.smartinsights.com/?p=165839 From B2B to E-commerce to Brands, we've got examples of digital marketing plans for early startups through to multinational enterprises Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..

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]]> 10 Actionable Digital Marketing Trends for 2025 https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/ Mon, 02 Sep 2024 11:50:53 +0000 https://www.smartinsights.com/?p=169164 Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..

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]]> Digital marketing strategy and planning template. 2024 edition. https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Wed, 10 Jul 2024 09:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 Why are more marketing agencies and consultants using specialist digital marketing white labelling? https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/#respond Tue, 09 Jul 2024 13:45:00 +0000 http://www.smartinsights.com/?p=86597 Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in marketing is simple. It's a business arrangement in which one company …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/feed/ 0 How to create a customer experience strategy across the full lifecycle https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-customer-experience-strategy-across-the-full-lifecycle/ Tue, 02 Jul 2024 13:37:52 +0000 https://www.smartinsights.com/?p=169001 Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROI In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. …..

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]]> Integrating the RACE Framework to improve your marketing strategy https://www.smartinsights.com/digital-marketing-strategy/integrating-the-race-framework-to-improve-your-marketing-strategy/ Fri, 28 Jun 2024 15:18:09 +0000 https://www.smartinsights.com/?p=168995 If you're using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing out At Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act, …..

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]]> RACE digital marketing strategy example https://www.smartinsights.com/digital-marketing-strategy/race-digital-marketing-strategy-example/ Fri, 14 Jun 2024 10:41:01 +0000 https://www.smartinsights.com/?p=168924 An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to …..

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]]> How to create a marketing campaign plan with ChatGPT [4 steps] https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-marketing-campaign-plan-with-chatgpt/ Thu, 13 Jun 2024 14:05:00 +0000 https://www.smartinsights.com/?p=168884 Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're …..

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]]> How best to learn marketing skills for strategy https://www.smartinsights.com/marketing-skills-development/how-best-to-learn-marketing-skills/ Fri, 31 May 2024 14:33:55 +0000 https://www.smartinsights.com/?p=167869 Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying …..

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