Marketing automation - Smart Insights https://www.smartinsights.com/tag/marketing-automation-2/ Digital Marketing > The Marketing Strategy Blog Mon, 10 Jun 2024 09:49:56 +0000 en-US hourly 1 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 14 Feb 2024 13:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 How to apply 2020’s key trends to your digital marketing strategy https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/#respond Wed, 22 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148494 Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/feed/ 0 7 things I learnt from Smart Insights in 2019… https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/ https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/#respond Wed, 15 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148481 ... and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/feed/ 0 Your Marketing Automation getting the job done? Here are a few tips to measure its effectiveness https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/ https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/#respond Thu, 14 Mar 2019 11:00:42 +0000 https://www.smartinsights.com/?p=121437 Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software If you’re a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/feed/ 0 Global Email Marketing and Marketing Automation ROI benchmarks 2018 https://www.smartinsights.com/lead-generation/marketing-automation/global-email-marketing-and-marketing-automation-roi-benchmarks-2018/ https://www.smartinsights.com/lead-generation/marketing-automation/global-email-marketing-and-marketing-automation-roi-benchmarks-2018/#respond Wed, 27 Jun 2018 08:00:00 +0000 https://www.smartinsights.com/?p=118182 See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We've recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year's …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/global-email-marketing-and-marketing-automation-roi-benchmarks-2018/feed/ 0 Marketing automation tactics to boost sales https://www.smartinsights.com/email-marketing/email-communications-strategy/marketing-automation-tactics-boost-sales/ https://www.smartinsights.com/email-marketing/email-communications-strategy/marketing-automation-tactics-boost-sales/#respond Wed, 30 Aug 2017 15:00:16 +0000 http://www.smartinsights.com/?p=95318 Chart of the Day: Looking to increase sales? Abandon Cart programs could be just what you need The opportunities Marketing Automation provides your business is immense. I've always found that it is more difficult to decide which sequences to launch …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/marketing-automation-tactics-boost-sales/feed/ 0 Google and Marketo: Marketings new BFFs https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-marketo-marketings-new-bffs/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-marketo-marketings-new-bffs/#respond Wed, 30 Aug 2017 11:00:15 +0000 http://www.smartinsights.com/?p=95217 Marketo forms a new alliance with Google Cloud Marketo, a leading marketing automation provider, recently announced their new alliance with Google Cloud. Starting in 2018 both companies will join forces to migrate Marketo's platform from their own data centres to the Google …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/google-marketo-marketings-new-bffs/feed/ 0 How to bring the human touch to your omnichannel strategy https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/bring-human-touch-omnichannel-strategy/#respond Fri, 13 Feb 2015 10:02:53 +0000 http://www.smartinsights.com/?p=44121 Optimising and connecting customer touch points Marketing expert Dr. Jeffrey Lant, says that in order to penetrate a consumer’s consciousness with your brand, and to make significant penetration in a given market, you have to make contact with the prospect …..

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