Comments on: Digital marketing trends

By: Rajesh Thambala

Rajesh Thambala — Thu, 23 May 2013 06:08:00 +0000

This article is very useful for my research

By: joey

joey — Thu, 17 Jan 2013 07:48:00 +0000

Not a bad thing in my opinion.
20N60

By: Hi

Hi — Sun, 30 Dec 2012 04:04:00 +0000

Hiiiii

By: Dave Chaffey

Dave Chaffey — Tue, 11 Dec 2012 10:00:00 +0000

In reply to Simon Haddock.

Thank you Simon – yes these are the two most popular in the poll too – so I guess it’s easy for me to call them – we’ve focused a lot of content on these this year.
Dave

By: Simon Haddock

Simon Haddock — Mon, 10 Dec 2012 18:00:00 +0000

Great Article – i work in Recruitment and we are seeing a huge lean towards mobile and content marketing to engage new customers on a B2B and B2C level.

By: Dave Chaffey

Dave Chaffey — Mon, 10 Dec 2012 16:27:00 +0000

In reply to Stuart.

Thank you for the comment Stuart, and your input on Smart Insights during the year – it’s much appreciated!
All the best for implementing your ideas in 2013!

By: Dave Chaffey

Dave Chaffey — Sun, 09 Dec 2012 06:52:00 +0000

In reply to Stuart.

Thank you for the comment Stuart, and your input on Smart Insights during the year – it’s much appreciated.
All the best for implementing your ideas in 2013!

Dave

By: Stuart

Stuart — Sat, 08 Dec 2012 16:10:00 +0000

For us, mobile marketing and a further ongoing development of content marketing will be a focus for early 2013 and I suspect the growth of personalised search probably will create the biggest headache / head scratch for us, but the area that I can see the most potential for engagement (and linking all the above) for our brand is in the vertical communities, where we can also incorporate some great (hopefully) UGC. Like the McDonald’s and ASOS approaches, or a mix of both.

By: teachersfuture

teachersfuture — Sat, 08 Dec 2012 13:29:00 +0000

This was an excelent view of the next wave. recomended.

By: Dave Chaffey

Dave Chaffey — Fri, 07 Dec 2012 16:56:00 +0000

In reply to Bryan Dibben.

That’s interesting about Big Data – I hadn’t expected that to be one of the most popular choices – but it in the top 3. If you look it more broadly as using customer insight from different sources to improve the customer experience and convert to more relevant products I’m all for it.
I’d have to say I have memories of the hype about data warehousing in the early 1990s which wasn’t delivered on in many companies.
Great to hear you think that smaller businesses can benefit from “Big Data”, but I’d label that as making use of Analytics Small data. Anyway, we’re called Smart Insights since we’re passionate about the power of Insight, so it’s good to see the Data choice (and CRO) is well up there in the survey.
All the best for 2013 Bryan!

Dave