Comments on: The growing importance of Email on mobile platforms [Infographics]

By: Josh Hamit

Josh Hamit — Mon, 19 Aug 2013 09:15:00 +0000

In reply to Dave Chaffey.

Hi Dave, thanks!

When our research and new infographic is finished I’ll get in contact.

Keep up the great work.

Cheers,
Josh

By: Dave Chaffey

Dave Chaffey — Sun, 18 Aug 2013 19:53:00 +0000

In reply to Josh Hamit.

And thank you for sharing Josh! If you’re interested in sharing some tips or examples in a guest post – do get in touch via the Contact Us!

Dave

By: Josh Hamit

Josh Hamit — Wed, 14 Aug 2013 10:41:00 +0000

At Curve Interactive we have seen this trend first hand. Creating emails without mobile devices in mind is almost suicide!

We have found open rates on desktop, mobile and tablets vary massively depending on the email list. Email lists that contain mostly personal email addresses, rather than work addresses, are often exceeding over 60% open rates on mobile!

We are creating a lovely new inforgraphic at the moment to reflect the importance of this.

Thanks for the share, Dave

By: Dave Chaffey

Dave Chaffey — Thu, 08 Aug 2013 21:25:00 +0000

In reply to Martin Dower.

Thanks Martin, the figures speak for themselves, once you’re into double figures it has to be time to act. Even a lower tech skinny email can be an improvement.

By: Martin Dower

Martin Dower — Thu, 08 Aug 2013 08:20:00 +0000

Good article. Responsive email is often overlooked and companies are really missing a trick here. We’ve got a substantial number clients where email opens on mobile devices exceeds 50% … the highest is over 70%