Mobile Apps - Smart Insights https://www.smartinsights.com/tag/mobile-apps/ Digital Marketing > The Marketing Strategy Blog Wed, 28 Apr 2021 14:59:10 +0000 en-US hourly 1 What can we learn from the fintech marketing boom? https://www.smartinsights.com/digital-marketing-strategy/fintech-marketing/ Wed, 28 Apr 2021 14:30:53 +0000 https://www.smartinsights.com/?p=159969 There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape Financial Services marketers are …..

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]]> Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> How to create a compelling mobile app for your business https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/ https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/#respond Wed, 17 Jun 2020 13:54:00 +0000 https://www.smartinsights.com/?p=136079 A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..

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]]> https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/feed/ 0 How mobile apps are reshaping the e-commerce industry https://www.smartinsights.com/ecommerce/ecommerce-strategy/how-mobile-apps-are-reshaping-the-e-commerce-industry/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/how-mobile-apps-are-reshaping-the-e-commerce-industry/#respond Thu, 30 Jan 2020 15:00:00 +0000 https://www.smartinsights.com/?p=148514 Customers are not only looking for a great product or service but also the most convenient and appealing way to get it - ie, mobile apps. So, there’s no uber to take you to your destination; no Google Maps to …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/how-mobile-apps-are-reshaping-the-e-commerce-industry/feed/ 0 Top 7 biggest flops in the mobile app industry https://www.smartinsights.com/mobile-marketing/top-7-biggest-flops-mobile-app-industry/ https://www.smartinsights.com/mobile-marketing/top-7-biggest-flops-mobile-app-industry/#respond Tue, 03 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=143310 The great idea behind each app, the end result and why they failed With well over two million apps in the duopolistic Apple and Google app stores - there are far more stories about app failures than app successes. The …..

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]]> https://www.smartinsights.com/mobile-marketing/top-7-biggest-flops-mobile-app-industry/feed/ 0 Incorporate progressive web apps into your social media marketing https://www.smartinsights.com/social-media-marketing/social-media-optimisation/progressive-web-apps-social-media-marketing/ https://www.smartinsights.com/social-media-marketing/social-media-optimisation/progressive-web-apps-social-media-marketing/#respond Mon, 05 Aug 2019 10:00:00 +0000 https://www.smartinsights.com/?p=134883 Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-optimisation/progressive-web-apps-social-media-marketing/feed/ 0 In-App messages to engage users and reduce app abandonment https://www.smartinsights.com/digital-marketing-strategy/in-app-messages-engage-users-reduce-app-abandonment/ https://www.smartinsights.com/digital-marketing-strategy/in-app-messages-engage-users-reduce-app-abandonment/#respond Thu, 20 Jun 2019 14:00:00 +0000 https://www.smartinsights.com/?p=138982 In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading If you want to build user retention, there’s more need now for user engagement than ever before. Users are …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/in-app-messages-engage-users-reduce-app-abandonment/feed/ 0 Five elements of a successful banking app https://www.smartinsights.com/mobile-marketing/five-elements-successful-banking-app/ https://www.smartinsights.com/mobile-marketing/five-elements-successful-banking-app/#respond Thu, 09 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=137778 Best practice UX, UI and design principles from inside and outside the world of financial services Finance is something that affects all of us is one way or another nearly every day of our lives. As the internet has continued …..

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]]> https://www.smartinsights.com/mobile-marketing/five-elements-successful-banking-app/feed/ 0 8 common mobile app development mistakes to avoid https://www.smartinsights.com/mobile-marketing/app-marketing/8-common-mobile-app-development-mistakes-avoid/ https://www.smartinsights.com/mobile-marketing/app-marketing/8-common-mobile-app-development-mistakes-avoid/#respond Mon, 03 Dec 2018 15:00:07 +0000 https://www.smartinsights.com/?p=128286 Some mistakes are so common they often get ignored by the mobile app development companies on the pretext of aspiring to provide something unique or different to the users Did you know that by 2020 mobile apps are projected to …..

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