Instagram advertising - Smart Insights https://www.smartinsights.com/tag/instagram-advertising/ Digital Marketing > The Marketing Strategy Blog Fri, 12 Jan 2024 14:02:59 +0000 en-US hourly 1 2024 average ad click through rates (CTRs) for paid search, display and social media https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/#comments Fri, 12 Jan 2024 13:30:59 +0000 http://www.smartinsights.com/?p=3794 Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you're forecasting your digital media …..

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E-commerce inbound marketing strategies for your online business https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/ https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/#respond Thu, 07 Jan 2021 16:15:00 +0000 https://www.smartinsights.com/?p=148497 E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months - and with it, inbound marketing tactics by savvy e-commerce marketers have …..

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Limited paid social budget? How to pick one platform https://www.smartinsights.com/social-media-marketing/picking-one-social-media-platform/ https://www.smartinsights.com/social-media-marketing/picking-one-social-media-platform/#respond Thu, 16 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=136409 It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..

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How the number of hashtags influences Instagram performance https://www.smartinsights.com/social-media-marketing/number-hashtags-influences-instagram-performance/ https://www.smartinsights.com/social-media-marketing/number-hashtags-influences-instagram-performance/#respond Tue, 24 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=144546 Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to …..

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Five ways to collaborate with Instagram nano-influencers https://www.smartinsights.com/online-pr/influencer-marketing/collaborate-with-instagram-nano-influencers/ https://www.smartinsights.com/online-pr/influencer-marketing/collaborate-with-instagram-nano-influencers/#respond Mon, 23 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144547 Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a …..

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Best time to post on Instagram & Facebook https://www.smartinsights.com/social-media-marketing/best-time-to-post-on-instagram-facebook/ https://www.smartinsights.com/social-media-marketing/best-time-to-post-on-instagram-facebook/#respond Tue, 02 Jul 2019 10:00:00 +0000 https://www.smartinsights.com/?p=140534 Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time Social media has proven to be a really effective marketing platform for all sorts of …..

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Google’s core update and Instagram’s new influencer ad tool – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-round-up-7-june-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-round-up-7-june-2019/#respond Fri, 07 Jun 2019 10:00:00 +0000 https://www.smartinsights.com/?p=138457 The latest on Google's June 2019 core update, Instagram's Paid Partnerships, the rise in digital ad fraud, junk food ads aimed at children banned, Google faces DOJ investigation The big news this week is the rollout of Google's latest core …..

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Twitter’s new reporting tool and Google’s Avengers Easter egg – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-26-april-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-26-april-2019/#respond Fri, 26 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=136430 Twitter's new reporting tool ahead of elections, LinkedIn's new 'services' feature, Facebook suing a company for selling fake 'likes', Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed …..

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6 influencer marketing predictions that will rule 2019 https://www.smartinsights.com/online-pr/influencer-marketing/6-influencer-marketing-predictions-2019/ https://www.smartinsights.com/online-pr/influencer-marketing/6-influencer-marketing-predictions-2019/#respond Tue, 16 Apr 2019 14:00:00 +0000 https://www.smartinsights.com/?p=136407 These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we've compiled a list of the …..

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Why choosing the right influencers for your travel campaign is vital https://www.smartinsights.com/online-pr/influencer-marketing/right-influencers-travel-marketing-campaign/ https://www.smartinsights.com/online-pr/influencer-marketing/right-influencers-travel-marketing-campaign/#respond Mon, 15 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136402 Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But …..

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