Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Do you nurture your leads and know when they are ‘qualified, sales ready’ contacts? Some interesting sales statistics to keep at the forefront of your mind when planning how to convert your leads. They could also help build your business …..
It’s maybe not the social networks you expect 13-17 year-olds are the ‘digital natives’ and with 92% of teens are online on a daily basis, if you are looking to advertise to this market, it pays to know what social platforms …..
Compare cost-effectiveness with volume or leads and sales generated In this post, I’m taking another look at some data points from our 2015 research, in association with the TFM&A where we asked marketers which were the most effective online media. …..
Strategic social media mistakes It’s good to see an infographic which focuses on ‘strategic mistakes’ and covers more than the social media tactics. How many of us are still manually posting content or our managers are measuring our social media …..
Hootsuite, Tweetdeck and Sprout Social are top rated There are many social media management products in the market, both paid and free, available to manage your activity across your social media channels. Sometimes it feels like there is too much choice. …..
Measuring your Instagram activity for lead acquisition and sales conversion We know that, at a basic level, social media activity can be measured with interactions, including ‘Likes’, ‘Comments’ and ‘Followers’ though are sharing the new Instagram trend, by measuring beyond this and …..
20-35% of teens are snapchatters Here we’re sharing some of the latest research from GlobalWebIndex. They regularly have specific reports on social platforms that aren’t covered elsewhere. Globally 14% of teens are using snapchat, according to GlobalWebIndex, and in the US …..
The latest research suggests many marketers are missing out on the benefits of automated Email marketing The Email Marketing Industry Census 2015 from Econsultancy and Adestra shows a slight improvement in Email marketing automation and overall it seems that there are many …..
Don’t fall-foul of these Email Marketing myths Have you inadvertently bought into an email marketing myth? It is easily done, but you could be losing out. Email Marketing works differently for different brands and industries, so in this infographic EmailMonks are dispelling the …..
Which are the most popular channels for journalists today For Marketers and PR Professionals, it’s important to reach the right media influencers using the right media. Given the huge choice of communication channels available to us across social media, it’s …..
