Posts by Mel Henson
Mel is an author, consultant and copywriter specialising in multichannel retail and Amazon. She is Head of Content at Optimizon, an Amazon consulting agency and Head of Creative at AWA digital a conversion rate optimisation (CRO) agency. Her personal website is www.wordsthatsell.co.uk/, and you can follow her on Twitter or connect on LinkedIn
Four tips to get better quality copywriting for less There are certain things in life that we think of as free even if they aren’t. Water – turn on a tap and out it comes Motorways – drive as far …..
How to create original Google-friendly copy for product pages It’s been a few weeks now since Google shook the SEO world with what has come to be known as the ‘Panda/Farmer’ update . This massive change to the algorithms saw …..
