Masterclass: Integrated digital marketing strategy and planning

Module purpose

A strategic approach to digital marketing is essential for your business to compete today, regardless of the business or sector you are in. Yet your digital marketing strategy needs to be fully integrated with your business and marketing strategies to be effective.

This Masterclass, exclusively for Smart Insights Business Professional members, will help you review and improve your approach to digital planning. Dr. Dave Chaffey explains 10+ tools and techniques available within the Smart Insights RACE Growth system to help you create and implement a digital marketing strategy.

Not a Business Professional Member? Upgrade now to get access to all past and future Masterclasses, as well as our entire content library.

Dave is co-founder of Smart Insights, author of best-selling books on digital marketing including: Digital Marketing: Strategy, Implementation and Practice, and has many years of experience consulting on content marketing for B2B and B2C businesses.

How is this module structured?

• Learning objectives
• Integrated digital marketing strategy and planning
• Test your knowledge
• Summary and recommended resources

Learning Objectives

In this webinar, Dave uses the latest research and examples to help you:

• Identify the opportunities where digital marketing can have the biggest impact
• Use a data-driven forecasting approach for more realistic budgets
• Align digital marketing with your marketing objectives and strategies
• Use an agile 90-day planning process to implement your strategy