Masterclass: Using AI and ChatGPT for Marketing

Module purpose

Smart Insights’ recent research into the Future of Digital Marketing revealed a big uptick in interest in using AI to support marketing, with approx. 48% of marketers using it now to assist with generating content, and 10% planning to use it in future.

However, the use of AI for targeting and website personalization is lower, around 28%. Many of our Pro members have told us about their interest in deciding on the best strategy and applications of AI for their business. As a result, AI was an obvious topic for our next Pro member exclusive webinar.

Based on our members’ feedback, this webinar reviews the strategic options for using AI, including developing AI policy and strategy. Our member resources have advised on using AI since 2017 and we use AIR ourselves, including ChatGPT, so share our own experiences in this session.

In this Masterclass – held exclusively for our Business Pro members – Dr. Dave Chaffey shares his recommendations and insights into how you can integrate generative AI and predictive analysis into your workflows.

Dave is co-founder of Smart Insights, author of best-selling books on digital marketing including: Digital Marketing: Strategy, Implementation and Practice, and has many years of experience consulting on content marketing for B2B and B2C businesses.

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How is this module structured?

• Learning objectives
• Masterclass: Integrating Generative AI and Predictive Analytics into your workfows
• Test your knowledge
• Summary and recommended resources

Learning Objectives

In this Masterclass, you will learn:

• Different options for using AI in marketing – from free services like ChatGPT to paid tools for more sophisticated applications, like predictive analytics
• How to develop a strategy and policy for using AI in larger businesses
• Practical prompting skills for ChatGPT, so you can use it for planning and copywriting for email search and social media marketing
• Examples of free and paid tools and case studies from businesses