Campaign of the Week Archives - Smart Insights https://www.smartinsights.com/advicetype/campaign-of-the-week/ Digital Marketing > The Marketing Strategy Blog Thu, 08 Jul 2021 13:26:06 +0000 en-US hourly 1 6 tools to help prove your digital marketing ROI, month by month https://www.smartinsights.com/digital-marketing-strategy/6-tools-help-prove-your-marketing-roi-month-by-month/ https://www.smartinsights.com/digital-marketing-strategy/6-tools-help-prove-your-marketing-roi-month-by-month/#respond Fri, 09 Jul 2021 14:00:00 +0000 https://www.smartinsights.com/?p=139503 Under pressure to deliver tangible digital marketing measurements? It's time to calculate your digital marketing ROI and demonstrate results The fundamental formula for calculating your digital marketing ROI is: ROI = (Gains from investment - cost of investment)/(cost of investment) …..

The post 6 tools to help prove your digital marketing ROI, month by month appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/6-tools-help-prove-your-marketing-roi-month-by-month/feed/ 0 Harnessing the power of curiosity in marketing https://www.smartinsights.com/managing-digital-marketing/personal-career-development/harnessing-power-marketing/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/harnessing-power-marketing/#respond Tue, 21 Apr 2020 14:22:01 +0000 https://www.smartinsights.com/?p=152598 Practical steps marketers can take to enhance their curious instincts Marketers are a naturally curious bunch and are keen to learn new skills to improve their marketing performance. To work in such a varied, multidisciplinary field, you have to be …..

The post Harnessing the power of curiosity in marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/harnessing-power-marketing/feed/ 0 Amplify the impact of your digital marketing management https://www.smartinsights.com/managing-digital-marketing/personal-career-development/amplify-impact-digital-marketing-management/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/amplify-impact-digital-marketing-management/#respond Tue, 14 Apr 2020 20:07:47 +0000 https://www.smartinsights.com/?p=152383 Now more than ever it’s essential to amplify the impact of your digital marketing management. Here we show you how to do this by boosting both your operational and leadership effectiveness. It’s essential to boost your management skills Now, more …..

The post Amplify the impact of your digital marketing management appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/amplify-impact-digital-marketing-management/feed/ 0 How to become a better marketer: 6 marketing tactics https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-become-better-marketer/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-become-better-marketer/#respond Thu, 09 Apr 2020 15:16:26 +0000 https://www.smartinsights.com/?p=152328 How to become a better marketer: 6 marketing tactics you need to work on to stay relevant   With the rapid development in technology, many changes occur in the marketing scene within short periods. Therefore, as you're trying to execute …..

The post How to become a better marketer: 6 marketing tactics appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-become-better-marketer/feed/ 0 How to navigate a ‘squiggly career’ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-navigate-squiggly-career/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-navigate-squiggly-career/#respond Thu, 09 Apr 2020 12:45:14 +0000 https://www.smartinsights.com/?p=152311 How to navigate a 'squiggly career' When many of us consider the word ‘career’, we think about climbing a corporate ladder and following a predictable, linear path to promotion. This was certainly my expectation when I entered the workforce after …..

The post How to navigate a ‘squiggly career’ appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-navigate-squiggly-career/feed/ 0 How to build a personal brand as a marketer https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-build-personal-brand-marketer/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-build-personal-brand-marketer/#respond Wed, 08 Apr 2020 17:37:32 +0000 https://www.smartinsights.com/?p=152291 How to build a personal brand as a marketer: 7 effective tactics for personal brand building As a marketer, building a personal brand can have a great impact on your success. Even if you work for a company, building your …..

The post How to build a personal brand as a marketer appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-build-personal-brand-marketer/feed/ 0 Campaign of the Week: KFC welcomes you to “Chicken Town – home of the imitators” https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-kfc-welcomes-you-to-chicken-town-home-of-the-imitators/ https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-kfc-welcomes-you-to-chicken-town-home-of-the-imitators/#respond Fri, 12 Jul 2019 14:56:32 +0000 https://www.smartinsights.com/?p=141059 KFC's "Chicken Town" campaign demonstrates the value that can be found in imitations, as it looks to repair and enhance its brand image in some unexpected ways. Have you ever been asked “Fancy a VFC?”, or found yourself in a …..

The post Campaign of the Week: KFC welcomes you to “Chicken Town – home of the imitators” appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-kfc-welcomes-you-to-chicken-town-home-of-the-imitators/feed/ 0 Campaign of the Week: has Oasis pushed their advertising gimmicks too far past good taste? https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/#respond Fri, 14 Jun 2019 14:08:21 +0000 https://www.smartinsights.com/?p=139484 "Self-indulgent, poorly written shite" that screams "me! me! me!" before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order …..

The post Campaign of the Week: has Oasis pushed their advertising gimmicks too far past good taste? appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/feed/ 0 Campaign of the Week: Google takes aim at Apple https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/ https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/#respond Fri, 07 Jun 2019 14:00:43 +0000 https://www.smartinsights.com/?p=139359 In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..

The post Campaign of the Week: Google takes aim at Apple appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/feed/ 0 Campaign of the Week: The magic of Disney’s marketing strategy https://www.smartinsights.com/marketing-planning/marketing-strategy/campaign-of-the-week-the-magic-of-disneys-marketing-strategy/ https://www.smartinsights.com/marketing-planning/marketing-strategy/campaign-of-the-week-the-magic-of-disneys-marketing-strategy/#respond Sun, 02 Jun 2019 14:36:49 +0000 https://www.smartinsights.com/?p=128074 Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October …..

The post Campaign of the Week: The magic of Disney’s marketing strategy appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/campaign-of-the-week-the-magic-of-disneys-marketing-strategy/feed/ 0