Home smart speakers - Smart Insights https://www.smartinsights.com/tag/home-smart-speakers/ Digital Marketing > The Marketing Strategy Blog Wed, 14 Oct 2020 06:10:36 +0000 en-US hourly 1 Using smart speakers as a marketing channel https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/using-smart-speakers-as-a-marketing-channel/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/using-smart-speakers-as-a-marketing-channel/#respond Mon, 21 Jan 2019 09:00:00 +0000 https://www.smartinsights.com/?p=131785 Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit of background Voice technology uses Natural Language Processing (NLP) …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/using-smart-speakers-as-a-marketing-channel/feed/ 0 Consumer use of voice-controlled digital assistants / smart speakers https://www.smartinsights.com/digital-marketing-strategy/consumer-use-of-voice-controlled-digital-assistants-smart-speakers/ https://www.smartinsights.com/digital-marketing-strategy/consumer-use-of-voice-controlled-digital-assistants-smart-speakers/#respond Mon, 15 Jan 2018 16:00:21 +0000 https://www.smartinsights.com/?p=107018 Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers? At the moment the physical and virtual papers are full of reviews and consumer experiences of the different …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/consumer-use-of-voice-controlled-digital-assistants-smart-speakers/feed/ 0 2018 smart home digital assistants: Popularity and growth forecasts https://www.smartinsights.com/digital-marketing-strategy/2018-smart-home-digital-assistants-popularity-and-growth-forecast/ https://www.smartinsights.com/digital-marketing-strategy/2018-smart-home-digital-assistants-popularity-and-growth-forecast/#respond Mon, 08 Jan 2018 16:00:10 +0000 https://www.smartinsights.com/?p=106378 Chart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018 With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights …..

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