Smart Insights members and followers have been discussing positive brand responses to Coronavirus which have moved us and impressed us.
We hope you will find this summary of some of our favourite responses below helpful. It may even spark a new idea for your business to help you weather the global economic impacts of COVID-19.
Social media giants' joint industry statement - Stu Miller
To me, the single best response has been the big social networks agreeing that ensuring truth of information on their platforms is incredibly important - especially at this time. We can only hope that this remains the case once COVID-19 has passed - it's long overdue!
Free access to and guidelines from forward-thinking online events platform - Tiago CaramuruÂ
InEvent has opened free access to its software…
Examples of different Coronavirus notices around the world - and best practice for public communications
This is a strange start to the week after a strange weekend where we've seen the empty streets across Rome, Paris, and Madrid, then hearing about lockdowns extending to Los Angeles and New York and governments drastically reducing interest rates around the world.
Since many businesses will be considering their own communications, in this post, we're collating examples from different sectors, which we hope you will find useful. At the moment, the advisories seem to have been published, for the most part, by the largest companies, but we expect to see them across all companies in time.
Crisis communications teams in many of the larger brands most impacted by the Coronavirus are putting out Coronavirus business statements, like these who notified early on Monday 16th March:
Starbucks
Nike
Tui
Hubspot
…
