Geotargeting - Smart Insights https://www.smartinsights.com/tag/geotargeting/ Digital Marketing > The Marketing Strategy Blog Wed, 24 Jan 2024 13:37:27 +0000 en-US hourly 1 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Wed, 24 Jan 2024 13:40:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> How to hyper-target audiences to effectively localize a national campaign: Citrus Magic case study https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/ https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/#respond Wed, 01 Apr 2020 07:45:00 +0000 https://www.smartinsights.com/?p=152080 Marketers who are willing to take a hands-on approach can achieve dramatic results with personalized data strategies Regardless of what your short- or long-term business goals are, an imperative part of achieving success is knowing who your prime audience and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/feed/ 0 Is geofencing the future of targeted marketing? https://www.smartinsights.com/paid-search-marketing-ppc/local-paid-search/is-geofencing-the-future-of-targeted-marketing/ https://www.smartinsights.com/paid-search-marketing-ppc/local-paid-search/is-geofencing-the-future-of-targeted-marketing/#respond Mon, 22 Oct 2018 14:00:45 +0000 https://www.smartinsights.com/?p=125345 Geofencing has been gaining popularity recently when it comes to local marketing, but what is it and how useful is it really? If you’ve been working in digital marketing, and in local marketing especially, you’re bound to have come across …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/local-paid-search/is-geofencing-the-future-of-targeted-marketing/feed/ 0 6 ways to increase conversions with Geo-targeting https://www.smartinsights.com/ecommerce/web-personalisation/6-ways-to-increase-conversions-with-geo-targeting/ https://www.smartinsights.com/ecommerce/web-personalisation/6-ways-to-increase-conversions-with-geo-targeting/#respond Tue, 27 Oct 2015 09:00:00 +0000 http://www.smartinsights.com/?p=59251 When used effectively, Personalisation based on Geo-targeting can be a powerful way to increase your conversion rate People arrive at your website from a variety of different locations. This means they will have different nationalities, languages, currencies, climates and even …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/6-ways-to-increase-conversions-with-geo-targeting/feed/ 0 How mobile geo-targeting can help businesses https://www.smartinsights.com/mobile-marketing/proximity-marketing/how-mobile-geo-targeting-can-help-businesses/ https://www.smartinsights.com/mobile-marketing/proximity-marketing/how-mobile-geo-targeting-can-help-businesses/#respond Tue, 06 Oct 2015 10:00:00 +0000 http://www.smartinsights.com/?p=57929 Marketers can better outreach their customers using location data It's now commonplace for businesses to create mobile responsive websites and apps to offer similar functionality to a desktop website. But if your mobile experience are limited to features available on your …..

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]]> https://www.smartinsights.com/mobile-marketing/proximity-marketing/how-mobile-geo-targeting-can-help-businesses/feed/ 0 How to capture more customers with regionalised landing pages https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/how-to-capture-more-customers-with-regionalised-landing-pages/ https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/how-to-capture-more-customers-with-regionalised-landing-pages/#comments Tue, 21 Jul 2015 14:00:00 +0000 http://www.smartinsights.com/?p=54605 Best practice tips to give your landing pages better regional reach The Internet has given us greater power than ever before to reach out to people wherever they are in the world. There’s one problem with that though – sometimes …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/how-to-capture-more-customers-with-regionalised-landing-pages/feed/ 1 Location, Location, Location https://www.smartinsights.com/mobile-marketing/proximity-marketing/location-location-location/ https://www.smartinsights.com/mobile-marketing/proximity-marketing/location-location-location/#respond Thu, 27 Sep 2012 06:35:08 +0000 http://www.smartinsights.com/?p=17448 What is Location Marketing and how to get started for free In this post I take a look at the opportunity location marketing presents, provide some ideas on the types of campaigns you can send and show just how easy …..

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