Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
3 Strategic learnings for real time marketing Value: [rating=3] Recommended link: Forrester real-time analytics report – free download Commissioned by MediaMath, the latest research piece by Forrester is well worth the time it will take you to scan to understand this …..
How to save time and reduce waste through better operational planning As the digital marketing environment continues to evolve, introducing efficient marketing practices is more important than ever. Coordinating multiple channels, running integrated campaigns and relying on external partners make …..
A structured approach to implementing a successful social media marketing strategy A recent survey suggests that 93% of marketers have transitioned to the world of social networking. But this does not mean that we all currently understand its place in our marketing mix, …..
Prize draw options, tools and legal compliance to help create an effective prize draws Online prize draws are an increasingly common tactic used by marketers to encourage engagement and also to increase leads, particularly in key sales periods. I think …..
3 tools to find out the most popular and relevant topics Before we look at tools for finding the best hashtags for twitter growth, I thought it best to explain what a hashtag is (I still often get asked this …..
A guide to setting high-level goals to keep your marketing on track The range of marketing channels available today and the rate at which they change drives to us to work longer, harder and more efficiently… it can often feel …..
The Top Movers report helps review how Ad ROI changes Value/Importance: [rating=3] Recommended link: Adwords New Top Movers report Whether you manage AdWords Hands-on, or manage others internally or at an agency, we thought this was a useful addition to AdWords. …..
A WordPress plugin that shows how everyone can manage their content calendar In a previous post I wrote about an editorial calendar spreadsheet which we have created to help marketers manage their content marketing. While the spreadsheet allows you to plan …..
What should go into your editorial calendar for blogging + Twitter + Facebook + Google+ + LinkedIn? In today’s digital marketing environment, where demands on businesses to publish engaging content have never been higher, managing the process can be challenging, …..
A quick guide to finding out A recent article published on Optify highlighted some surprising data on use of PPC which stated: 57 percent of (B2B) marketers spent no time on Pay Per Click, and only 4 percent spend more than 15 hours …..
