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Learning Paths

GenAI for SEO

How to audit and improve your visibility in Generative AI tools from OpenAI and Google

The module is in these sections:

  • Learning objectives
  • How much impact is GenAI having on search click volume?
  • Using GA4 to determine the impact of GenAI-related visitors to your site
  • Understanding which sites get visibility in Google’s AI overviews and ChatGPT
  • How to optimize for GenAI tools
  • Alternative ways to gain visibility – Zero-click marketing

Google and SEO itself is under threat since more of us have turned to Generative AI tools like OpenAI's ChatGPT, Google Gemini and their rivals to search for advice and insight.

But these tools also offer new opportunities to gain visibility if you can understand the new landscape and re-align your SEO to it.

You will learn:

  • How to audit the current impact of GenAI on traffic

  • Understand opportunities to increase traffic through GenAI including ChatGPT Search and Google's AI Overviews

  • Apply search engine optimization techniques to gain visibility in GenAI

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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