Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behaviour. Personalized marketing unlocks tactics for retailers to form personal relationships with their customers during their online experience (CX), to nurture leads and drive more sales from digital marketing.
During a global 2022 survey of consumers who purchased something online in the past six months, 62% stated that a brand would lose their loyalty if it delivered a non-personalized experience. This is no secret to marketers who have watched a growing trend of personalization customer expectations and e-commerce investment to match.
In fact, the chart below shows current customer experience personalization and…
Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector
When I run training workshops on Email marketing, Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for average email open rate, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. That's what we cover in this regularly updated compilation of the best email marketing response statistics for different sectors and countries.
Fortunately, there are several good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the top eight questions asked including:
What are the email engagement rates by industry?
What are the email engagement…
We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends
It's not a surprise that this year's trending e-commerce strategies and tactics all center around making online shopping experiences and comms more persuasive. In 2021, e-commerce retailers need the tools and techniques to stay competitive and defend their market share. That's why we've put together our free retail e-commerce marketing 2021 trends guide for e-commerce marketers to optimize their marketing across the customer lifecycle. As always, we've integrated these trends across our popular RACE Framework of Reach, Act, Convert and Engage.
While online sales continue to grow in importance, the days of easy double-digit, year-on-year growth (as online shopping grew in popularity) are ending. In the era of e-commerce marketing optimization, retailers are rapidly scanning the marketplace to outpace their competitors.…
Exclusive excerpts from Chad White's new book
You don't have to be...ahem...nearing 50 to struggle to keep up with all the changes in digital marketing. (In fact, life becomes a lot more relaxed once you accept you can't.)
It's why guidelines, frameworks and similar play an important role in ensuring your marketing is based on solid foundations.
For email marketers, Chad White provides those foundations in the 120 best practices contained within the 2nd edition of his "Email Marketing Rules" book. The new edition also has additional chapters explaining the interactions and synergies between these best practices.
Obviously some of those rules cover basics like "Don't buy email lists", but Chad kindly allowed me to pull out other rules that many marketers neglect in the rush to write the next subject line.
1. "Focus on maximizing the value of a subscriber, not on maximizing the results of…
