Posts by Jill Robb
Jill Robb is the Smart Insights Expert commentator advising on more effective Ecommerce approaches. Jill is the CMO of Origin Digital, a Creative Digital Agency based in Belfast. Jill is also an Associate Lecturer at Ulster University on Digital Marketing and Communications. With a vast array of experience in retail, both online and offline, Jill's approach to online marketing is both refreshingly energetic and commercially astute. Jill is a regular speaker on topics such as search engine marketing and ecommerce and a contributor to business magazines both in the UK and Ireland. Connect with Jill on Twitter or LinkedIn.
How optimised sales messages on category pages can give your revenue a huge boost On many ecommerce websites one of the first things that is discussed is the design and ‘feel’ of the site. Phrases such as ‘I want the site …..
What Makes Great Ecommerce Website Design? Part 3: The Product Page The product page is one of the most important page templates for retail sites, if you look at the footfall across a site (for example, from the Content Drilldown in …..
What Makes Great Ecommerce Website Design? Part 2: The Category Page In Part Two of my series of blog posts looking at the factors that help make different parts of an ecommerce websites more effective in experience, merchandising and SEO, I review …..
5 examples of retail home page good practice Great ecommerce websites are likely to be based on personal preference. But many would agree there are common practices for persuasive design that should be tested, if you’re not using them already. In this …..
How e-retailers can avoid Buyer’s Remorse by considering where coupon codes are introduced in the checkout process In previous posts I have mentioned something that in the offline retail world that is known as buyer’s remorse. But having recently seen …..
An example of using Google’s Multichannel funnels reports to prove the value of digital media There have been quite a few recent stories detailing how big brands such as Interflora have fallen foul of Google or announcing they have ‘stopped …..
Trends in Ecommerce and E-retail based on year-on-year comparisons The world of ecommerce seemed to go through a more major mainstream media awakening in 2012 with most focus being on the bearing of fruit of mobile commerce which finally proved, …..
Good User Experience = Good Customer Service = More Sales Christmas shopping has begun and with it, the stress! And no, I haven’t been shopping offline at all, I’ve been shopping online! But this time of the year always brings to the …..
Practical examples of offline retail techniques that also work online Ecommerce is often considered completely separately from offline retail due to the logistics of both channels. However, if you have worked in the offline retail world as I have, you …..
Examples of how to communicate your offer effectively Simply put, value propositions are the reasons retailers use to persuade us to buy products or services from them rather than competitors. From a retailer’s perspective we also consider them sales tools. …..
