Posts by John Newton
John Newton (LinkedIn) is the Smart Insights commentator who writes on using Google Ads for improving paid search marketing and other search-related advice. John is Group Marketing Director at ClickThrough Marketing. He has been been working in marketing, both online and offline, for 15 years in companies which include Yahoo!, ITV and TNS Global. He has been worked in marketing roles, both online and offline, for companies including Yahoo!, ITV and TNS Global. He is interested in the creative application of common sense and a research-based approach to improve marketing results. John is also a CIM Chartered Marketer.
Google and Facebook plan to offer SMBs ad credits to support them during the coronavirus pandemic. This is what you need to know to secure your share On Friday the 27th of March, Google announced that they will be offering …..
Practical tips to refine your PPC targeting Recent changes to Google’s AdWords tool allow PPC marketers to set up paid search campaigns without populating long lists of plurals, abbreviations, acronyms, misspellings and stems. In my last post, I mentioned the …..
7 quick win ideas for your Google Adwords campaigns At this time of year, search marketers are inundated with requests to push out new offers, react quickly to competitors’ promotions and, above all, maintain traffic levels and search engine visibility. …..
